IT'S ALL ABOUT A SYMBOL
Founded in 2018, I decided to create a watch brand that would bring the spark in a relationship... a watch brand that would be able to motivate some if not all souls... to keep going on whatever may come in the path.
It's not about time, but the moments you lived and the moments you're gonna live.
Today, you can check time even on your smartphones. Funny this may sound, but some of you might just get an exact idea of current time without even looking at a clock. Why? Because after maintaining or following a regular routine, our body becomes a natural clock... and then the sun and moon provides the final extra needed help to make sure of the right time. LOL
Some people wear a watch as an accessory to enhance their physical appearance... some wear them to project a certain class or lifestyle... or some may simply wear one just to know the time.
But these aren't the only reasons to wear a watch today. It means much more now... a deeper sense of oneness.
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It's a symbol of the unique past moments you lived whether they were romantic, adventures, sad, happy, inspiring or anything for the matter.
It's a symbol that reminds you who you were... where you were... during that past period... and who you are and where you are today... at this exact moment of your life.
It's a symbol that acts as a motivation to keep going on crossing or ignoring all hurdles... or maybe just taking a long turn around them... haha...
It's a symbol that keeps reminding you why not to stop... that gives you a reason to live... to keep on doing the positive progressive hustle.
MY MISSION
I wanna make the maximum possible humans aware of the emotional reality of space-time.
Sounds like some crazy scientific mumbo-jumbo? LOL...below is its meaning in simple words.
My mission is making maximum possible humans express their emotions as expressively as possible.
My mission is making maximum possible humans stay motivated... to keep going on... to LIVE.
MY VISION
My focus is on solving some of the core pressing issues in today's society:
1. Depression due to lack of encouragement
There are times in the life of all of us when we are working so hard to achieve our goal, but the good luck just seems to be with us. We try even harder, but we fail, again.
And a normal human can try only so much on his own before giving up...sometimes giving up on his/her life as well.
Every one of us needs some level of encouragement from our loved ones. However getting some encouragement even from the random strangers who saw us sitting sadly on a lonely bench on a street, happens to work wonders for us.
But what if no one is there to encourage us, to motivate us? what if our loved ones are there, but just not in a close enough proximity of where you live?
I wanted to create a brand who can be used and be gifted as a symbol of encouragement and motivation. So that our loved ones can gift that symbol to us looking at which during our low times, could remind us why we started all this and why we need to keep on the hustle.
If not someone else, well, you know yourself enough. You know why you started, you know what's your goal... and you know how many hurdles and low times there will be in your path. Just wear one of our symbols that closely represents you... that could keep you going on.
A symbol looking at which you can say, "Yeah, I know why I started this, I knew it's gonna be tough, but I started... and I will finish it no matter what... I will keep following my path what may come."
2. The sense of loneliness due to lack of expression
Remember the times when you were feeling alone, maybe even in the crowd? That heavily desperate feeling running in your heart, hoping someone, anyone could come and make you feel better, make you feel strong.
Maybe that loneliness forced you to do something you regretted later. But your loved ones said they were always beside you...so, this shouldn't happen?
Now, this might have happened to you due to someone else... or it might be the vice versa where someone else got the same lonely feeling due to your lack of expression?
The truth of life is that no matter what one believes about this, but you always need to express your love, your support. Just assuming the person knows it, isn't gonna do any help.
But I can understand sometimes it's just not possible, maybe due to physical distance or just a few disputes between the two. But maybe you still care for them?
Your loved one does so much for you... goes out of the way, to make you feel special, to make you feel desired.
Why not express them you acknowledge their effort, you love the way they are... you will always love them, support them and always gonna be with them whatever may come?
What's the better way than doing so by gifting them one of our luxury watches?
ASPIRATION
What I aspire is to able to provide a symbol of encouragement, of motivation, of support, of love... to as many humans as possible.
If this zeal happens to save even a single soul... even a single life, I think my vision is justified. All I would need then will be to keep going on... and that will be my source of motivation.
It's not about just a watch anymore... It's about the Sentiment attached to it.
AFFORDABLE
Tired of big brand markups? Don't worry, You don’t need to break the banks to get our luxury watches.
You know the major percentage of overall product cost is made up of marketing expenses which is pretty obvious for traditional brands as well as those famous big brands because you can only imagine how much they are required to pay to media for their brands to show up in those newspapers, magazines, television and where not. Then there are so many agents at so many levels.
But guess what... not everyone who is reading or watching those media are interested in those particular products.
So what difference is happening with this brand?
Not really new, but this brand is focussing only on the internet marketing... specifically social media marketing which really cuts a huge amount of marketing costs because now we can show our products in front of only those who have a high chance or likelihood to like our brand, our vision, and our products.
This also removes all the middlemen from the equation, reducing the marketing costs even further down.
In a nutshell, This is an online-first brand, due to following the model of social media marketing... this brand is able to provide original, high quality and unique designs at a fraction of the cost that you’d expect on the hight street.
So, what are you waiting for?... If you believe my thoughts, my vision aligns with yours and that my mission is for good, then get one of our Vida Loca Watches and Gift them to yourself and your Male friends today.
For any queries or help, don't shy out of sending us a quick email at hello@vidalocawatches.com
Snap a picture of you rocking our #VIDALOCAWATCHES and share it on Facebook, Instagram, and Pinterest... to get featured on our page.
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With Love
- Varun K.
CEO (Vida Loca Watches)
Livin' La Vida Loca